Stop Blending In. Start Scaling with Messaging That Connects Authentically — and Converts.
Strategic creative + paid ads for culturally driven brands. Scale smarter with authentic messaging and performance-first systems.
Is Your Marketing Failing to Connect and Convert?
Connecting with Black consumers doesn't happen with a one-size-fits-all message. You know that.But do your ads currently reflect that?Does your social media content?Or does it feel disjointed?Are you investing in marketing and ads, only to see your message get lost, engagement fall flat, and valuable ad dollars wasted without driving the e-commerce sales your brand deserves?It's frustrating when your marketing doesn't reflect your brand's tone and fails to deliver measurable results.You need a strategy that resonates authentically and predictably grows your bottom line.
Drive Real Growth with Marketing That
Truly Connects & Converts.
I partner with Black-owned e-commerce brands and businesses targeting Black consumers to turn authentic connection into measurable sales growth.We ditch generic tactics. Instead, we implement ROI-focused strategies for your social media content, targeted paid advertising, and customer-nurturing email marketing.By blending deep audience insight with data-driven execution and AI-enhanced efficiency, we help you attract more ideal customers, increase conversions, and build lasting brand loyalty.
Your Path to Scalable Growth
Choose the service tier designed to meet your specific e-commerce goals,
built on cultural insights and AI-powered efficiency.
🔄 Tier 3: Connect & Convert Ads Sprint (Pilot Program)
Type: One-Time Project PackageIdeal For: growth-stage Black-owned brands ready for a tangible uplift in their paid advertising performance and authentic connection with their target audience. Perfect for those willing to partner on a case study for a significantly reduced pilot investment.Includes:
All "Ad Strategy & Angle Blueprint" Deliverables (Foundation Included)
Optimized Ad Account Setup/Refinement (Meta/TikTok)
Development of 2-4 High-Impact Ad Sets: Ad copy and creative concepts designed to genuinely connect.
Advanced Audience Building & Targeting: For precise reach to your ideal customer segments.
30-Day Pilot Campaign Launch & Management: Hands-on execution and optimization.
Weekly "Pulse Check" Performance Updates
Comprehensive End-of-Sprint Performance Report & Insights
Actionable "Scale & Sustain" Roadmap for ongoing growth.
PILOT BONUS: Personalized Video Walkthrough of Your Campaign Results.
PILOT BONUS: "Ad Copy Gold" Prompt Toolkit.
What's Exluded: Client ad spend, ongoing management beyond the sprint, services outside paid social ads strategy & execution.
Limited Beta Offer Available! Be one of the first 2 clients for this package and receive a significant discount (60-70%)! This is a unique opportunity to optimize your results and gain valuable insights at a reduced investment in exchange for your feedback and a case study.
Pilot Investment: $1,797
🎯 Tier 2: Ad Strategy & Angle Blueprint
Type: One-Time Project PackageIdeal For: growth-stage Black-owned brands wanting a clear, actionable plan to make their paid ads truly effective for their specific audience segments. Perfect for ensuring your ad messaging and targeting are set up for genuine connection and success.Includes:
Deep Dive Audience & Brand Session (90 mins): A focused workshop to pinpoint your specific audience segments, their unique perspectives, and how your brand best connects.
Existing Ads "Effectiveness Review" (if applicable, up to 3 ads): Analyzing current ads for stronger connection and performance opportunities.
3-5 Strategic Ad Angle Frameworks: Developing distinct messaging pillars and creative approaches tailored to your audience and business goals.
"Headline & Hook" Idea Bank: 5-7 powerful headline starters and hook concepts to grab your audience's attention.
Ad Creative Visual Concept Board: Curated visual styles and imagery directions that align with your brand and effectively engage your target customers.
BONUS: Quick Guide: "Smart Ad Messaging Wins & Watchouts for [Your Niche] Brands."
BONUS: Checklist: "Is Your Ad Ready to Connect & Convert?"
What's Exluded: Ad spend, campaign management, full content creation, Advanced/Technical SEO.
Limited Beta Offer Available! Be one of the first 2 clients for this package and receive a significant discount (60-70%)! This is a unique opportunity to optimize your results and gain valuable insights at a reduced investment in exchange for your feedback and a case study.
Price: $397
(One-time fee)
🧠Tier 1: Free "30-Min Ad Clarity Call"
Type: 30 Minute ConsultationIdeal For: E-commerce brands wanting immediate, actionable ideas to improve how their ads connect with Black consumers and drive better results.Includes:
Targeted Feedback: A brief, expert review of 1-2 current ads or your online presence to spot quick wins.
Key Messaging Angle Idea: We'll pinpoint one fresh angle or messaging approach tailored to help your ads speak more directly to a key segment of your audience.
Untapped Ad Opportunity: We'll identify one potential area (platform feature, audience insight, campaign idea) you might be overlooking.
Next Steps Clarity: Understand if our "Ad Strategy & Angle Blueprint" or "Performance Ad Sprint" is a good fit.
Price: FREE
Driving Growth for E-commerce Brands Like Yours
While every brand is unique, the principles of authentic connection and results-driven strategy apply across the board.Here's how we've applied skills in strategy, content, AI efficiency, and audience building – skills we now focus on driving e-commerce sales for Black-owned brands and those targeting Black consumers.(Case studies specific to Black-owned e-commerce growth results are currently being developed with our launch clients – check back soon or ask about our Beta Program!)
Project Example 1: Ad Sprint System for a Cultural Travel Brand
Black & Abroad – Modular Ad Creative Built from a Single Testimonial
Challenge: Most brands have content — but lack a system to turn it into high-performing ad creative. Black & Abroad had a beautiful testimonial, but it wasn’t being used to drive action.
Approach: I turned 30 seconds of raw video into two high-converting ad variations (and a 27-version testing matrix) by applying hook-first, platform-native ad logic and emotional resonance.
Skills Relevant to E-commerce: Paid Social Strategy, Ad Creative Development, Messaging Hooks, Video Editing Oversight, Cultural Resonance for Performance
Project Example 2: Cultural Storytelling
& Audience Engagement
'The Black Atlantic' YouTube Series
Overview: Conceptualized, researched, wrote, and produced a multi-part documentary series exploring Afro-Diasporic music history (Reggae, Dancehall, Reggaeton).
Skills Relevant to E-commerce: This project demonstrates the deep cultural research, authentic storytelling, high-quality production management (incl. AI tools), and audience engagement strategies that are foundational to creating marketing that genuinely resonates with Black audiences and builds community around your brand.
Project Example 2: AI-Powered Content Repurposing
& Multi-Platform Strategy
Travel Content Creator (@ImOnTheGogh)
Challenge: Leverage extensive existing video footage to build a consistent presence across Instagram, TikTok, and YouTube, growing an audience of travel enthusiasts.
Approach Applicable to E-commerce: Developed a content strategy and AI-assisted workflow (using Descript, etc.) to efficiently analyze footage, extract key moments, and repurpose it into platform-optimized short videos. This same process can transform your product footage, user-generated content, or long-form interviews into engaging social posts and video ads to drive traffic and sales for your e-commerce brand.
Skills Demonstrated: Content Strategy, Efficient Content Repurposing, Video Editing Management, AI Workflow Implementation, Multi-Platform Social Media Strategy.
Outcome: Established a repeatable, scalable process for content creation, vital for maintaining consistent marketing momentum crucial for e-commerce success.
Your Brand's Growth Story Here? (Ask about our Beta)
My passion lies at the intersection of community, storytelling, and tangible business results. It started with projects like 'Rhythm & Rhymes,' exploring Afro-Diasporic music history, where I honed skills in creating content that deeply connects and builds dedicated audiences, leveraging AI tools for impact.Now, my mission is focused: To help Black-owned e-commerce businesses thrive by implementing marketing strategies that connect authentically and are relentlessly results-driven. With 4+ years in social media strategy and content marketing, I've seen firsthand how generic approaches fail to build genuine connection or drive meaningful growth.I combine proven frameworks with a nuanced understanding essential for reaching Black consumers effectively. We focus on what moves the needle for e-commerce: attracting qualified traffic, converting visitors into loyal customers, and maximizing your return on investment, particularly through:
Insight-Driven Strategy:: Understanding your audience beyond demographics.
Engaging Social Content Creation: Concepts, writing, and managing production (including outsourced editing).
ROI-Focused Paid Social Advertising: Expertise in Meta (Facebook/Instagram) & TikTok ads.
Effective Email Marketing: Nurturing leads and driving repeat sales (Klaviyo, Mailchimp).
AI-Enhanced Efficiency: Using tools smartly to accelerate results and workflow.
I’m not just a marketer; I’m a writer by trade and an entrepreneur at heart.I am dedicated to building foundational growth systems for businesses I believe in.
What People Are Saying
"Andre is thoughtful and reliable. He has been diligent in developing the social calendar... He is always willing to take feedback, but can handle many projects autonomously. His drive is impressive, especially in areas he is a subject matter expert in. Areas he has less experience in, he maintains a willingness to learn and research."
- Veronica Perterson, Founder, CEO of FlashHoops
@ronitheoptimist
Ready to Grow Your E-commerce Brand?
Let's Build Your Custom Growth Plan.
Tell me about your business goals using the form below, or schedule a free, no-obligation "30-Min Ad Clarity Call" directly via my calendar link to discuss how we can drive results together.