Stop Blending In. Start Scaling with Messaging That Connects Authentically — and Converts.
Strategic creative + paid ads for culturally driven brands. Scale smarter with authentic messaging and performance-first systems.
Is Your Marketing Failing to Connect and Convert?
Connecting with Black consumers doesn't happen with a one-size-fits-all message. You know that.But do your ads currently reflect that?Does your social media content?Or does it feel disjointed?Are you investing in marketing and ads, only to see your message get lost, engagement fall flat, and valuable ad dollars wasted without driving the e-commerce sales your brand deserves?It's frustrating when your marketing doesn't reflect your brand's tone and fails to deliver measurable results.You need a strategy that resonates authentically and predictably grows your bottom line.
Drive Real Growth with Marketing That
Truly Connects & Converts.
I partner with Black-owned e-commerce brands and businesses targeting Black consumers to turn authentic connection into measurable sales growth.We ditch generic tactics. Instead, we implement ROI-focused strategies for your social media content, targeted paid advertising, and customer-nurturing email marketing.By blending deep audience insight with data-driven execution and AI-enhanced efficiency, we help you attract more ideal customers, increase conversions, and build lasting brand loyalty.
My Signature Offer: The Connect & Convert Test Sprint
A fast, low-risk, 14-day program designed to give your brand a winning ad formula. We start by auditing your existing content to find hidden gems, then build and launch three distinct ad variations to drive traffic and get you real-world sales data. This is the quickest way to prove what messaging converts your audience into loyal customers.
Ideal For: This sprint is for brands who have an established audience and are ready to invest in scalable growth. If that sounds like you, let's talk.
Cultural Tourism Campaign (Spec)
A spec ad campaign showcasing how to market heritage sites
with respect, depth, and emotional resonance.
Selected Work
Scalable Ad System
A strategic framework designed to turn a single video testimonial into 27 unique, testable ad variations for high-speed, efficient campaign growth.
Multimedia Brand Development
Founded a multimedia brand from scratch, managing
all aspects of content strategy, production, and community growth.
My passion lies at the intersection of community, storytelling, and tangible business results. It started with projects like 'Rhythm & Rhymes,' exploring Afro-Diasporic music history, where I honed skills in creating content that deeply connects and builds dedicated audiences, leveraging AI tools for impact.Now, my mission is focused: To help Black-owned e-commerce businesses thrive by implementing marketing strategies that connect authentically and are relentlessly results-driven. With 4+ years in social media strategy and content marketing, I've seen firsthand how generic approaches fail to build genuine connection or drive meaningful growth.I combine proven frameworks with a nuanced understanding essential for reaching Black consumers effectively. We focus on what moves the needle for e-commerce: attracting qualified traffic, converting visitors into loyal customers, and maximizing your return on investment, particularly through:
Insight-Driven Strategy:: Understanding your audience beyond demographics.
Engaging Social Content Creation: Concepts, writing, and managing production (including outsourced editing).
ROI-Focused Paid Social Advertising: Expertise in Meta (Facebook/Instagram) & TikTok ads.
Effective Email Marketing: Nurturing leads and driving repeat sales (Klaviyo, Mailchimp).
AI-Enhanced Efficiency: Using tools smartly to accelerate results and workflow.
I’m not just a marketer; I’m a writer by trade and an entrepreneur at heart.I am dedicated to building foundational growth systems for businesses I believe in.
What People Are Saying
"Andre is thoughtful and reliable. He has been diligent in developing the social calendar... He is always willing to take feedback, but can handle many projects autonomously. His drive is impressive, especially in areas he is a subject matter expert in. Areas he has less experience in, he maintains a willingness to learn and research."
- Veronica Perterson, Founder, CEO of FlashHoops
@ronitheoptimist
Ready to Grow Your E-commerce Brand?
Let's Build Your Custom Growth Plan.
Tell me about your business goals using the form below, or schedule a free, no-obligation "30-Min Ad Clarity Call" directly via my calendar link to discuss how we can drive results together.